1. Commitment. How committed are you to Bible study? I made myself a promise earlier this month that I would ready Ephesians every day for a month. I have already missed some days. Beyond this is what most preachers and missionaries have dealt with for years - people say they will study, and then they drop you. People commit to a time, and something comes up. I have had more cancellations than studies. "Next time" is Satan's favorite phrase and he offers it to people in ready supply.
2. Submission. Most folks can see the difference in having a Bible they study alone and actually studying with someone who is experienced. They are afraid they will be challenged to do things they don't want to do. They are afraid of being "indoctrinated." They have a hard time being told they are wrong about spiritual matters. The key to this is to let people know that as we study we let the Bible speak. There is an humble art to studying with someone and leading them to the truth so they can draw their own conclusions.
3. Worldliness. When a person says they are ready to begin studying the Bible, what they are really admitting is that the world is not working for them. They know very well the difference between what God offers and what the world has going. But people who are entrenched in worldliness are completely satisfied with temporal pleasures and false hope. As long as things are going well, they will probably not be ready to study. A free Bible? Sure, why not? But a Bible study...no thanks. They have already made their choice.
Ironically, we would appreciate help and our opportunity to study the Bible without persecution if such freedoms were not available. We need to remember that we have a God who speaks to us freely all of the time. We just need to open up His word and listen.
"Study to shew thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth." ~ 2 Timothy 2:15